ROAFD Rider Base Surges Above 116% in Al-Ahsa Following Keeta Partnership
A partnership with Keeta has delivered triple-digit rider growth for ROAFD in Saudi Arabia's Al-Ahsa region, according to the companies.
Delivery service ROAFD has reported rider growth of more than 116% in Al-Ahsa, Saudi Arabia, following its partnership with Keeta, the international delivery platform. The figure marks one of the sharper regional expansions reported by a delivery operator in the country so far this year and highlights the appetite for app-based delivery services in secondary Saudi cities.
Partnership context
ROAFD connects riders with restaurants and retailers across the kingdom, while Keeta provides the technology layer, including order routing, logistics support and customer-facing tools. According to the announcement, the combined offering has helped ROAFD onboard riders faster than it could on its own, particularly in districts of Al-Ahsa that were previously underserved by structured delivery networks.
What the growth figure covers
The 116% increase reflects the change in ROAFD's active rider count in Al-Ahsa over the period measured by the companies. Local riders are signed up to use ROAFD's platform, with Keeta's systems helping to manage demand spikes and route efficiency. Representatives from both firms say the partnership is also supporting faster last-mile delivery for partner restaurants and merchants in the region.
Broader regional picture
The Saudi delivery market has continued to attract investment as platforms compete for rider supply and merchant coverage outside the main hubs of Riyadh and Jeddah. Comparable regional plays include moves by global logistics players to expand their networks in the Gulf.
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ROAFD and Keeta have indicated they plan to continue expanding the partnership model, with potential for additional Saudi cities to be added depending on rider availability and merchant demand.